SVA Archives
Fiascos industriels: les parfums Bic - Aujourd'hui l'économie
Échec commercial : Le parfum Bic - Jean-Francois Guitard | Conférencier | Podcasteur | Auteur
Product Fails from those that should know Better - MADE Products
Class n°5 - Brand extension - Brand Journal
SVA Archives
1988 : Le flop des parfums BIC ... (Briquets de parfum) - Eighties.fr
Museum of Failure to open in Sweden | Daily Mail Online
Le savoir inutile : Bic n'a pas fait que des stylos (12/05/2022) - YouTube
SVA Archives
If at first you don't succeed…you've earned a spot at the Museum of Failure | LAist - NPR News for Southern California - 89.3 FM
Flop : Pourquoi le parfum Bic n'a jamais marché ? - Saint-Brieuc.maville.com
Pourquoi le parfum Bic n'a jamais marché ?
The Museum of Failure: Celebrating the products that don't quite succeed
Les parfums Bic, histoire d'un fiasco industriel
L'échec des parfums BIC – PARFUME TA COM'
Trop rasoir le parfum Bic ? La flamme n'a pas pris - Edition du soir Ouest-France - 07/07/2015
The Museum of Failure: Celebrating the products that don't quite succeed
SVA Archives
Class n°5 - Brand extension - Brand Journal
Perfume Shrine: Bic Fragrances: Perfume History of Les Parfums Bic (& Paris in your Pocket)
EN IMAGES. Un musée des flops commerciaux va ouvrir en Suède
Cleopatra's Boudoir: Bic Fragrances
PPT - Part V PowerPoint Presentation, free download - ID:1231401
INTERNATIONAL REPORT; Bic Counts on a New Age for Spray Perfume - The New York Times
Product Fails from those that should know Better - MADE Products
